The current competitive environmental has been influenced by technological change, globalization, and emphasis on cost and benefit, quality and customer satisfaction, requiring a much greater focus on creativity and innovation as a strategic competence of the organizations.
In the past, the most important thing was the standardization of work processes, but now the most important are the people, who are creators of knowledge.
We are in the third millennium! The competitors are everywhere and not more reduced the geographic aspects, and thus begins the process of revitalization of human beings and their creative ability and learning.
People today have access to much information, either through television, newspaper, internet, phone etc. However, a way to combine everything that is available is that unlike the competitor ca mean profits for the company.
But how to encourage and expand this competence by the largest number of people in the company?
The first step concerns the management of the organizations. If the organizations don’t allow for creativity, it will remain latent and only restricted to personal projects, but has no place in professional life.
Creativity and innovation are important? Any organizations will say yes! But there is consistency between rhetoric and action? That’s another conversation… and this incoherence can manifest itself in various ways: the leader who doesn’t listen to the employee, because he is always very busy, or that meeting that nobody can say anything and give no hint. This is aspects are not told, but they show that the company doesn’t value the participation.
Other aspects that inhibit creativity are, for example, lack of recognition, an atmosphere of great stress and pressure for results, inflexibility of leadership, conflicts between work teams, lack of incentive to work cross-functional teams, little training or they are disable, and also non-approval of funds for implementation of new ideas.
Companies know the importance of offering innovative products and services, but don’t always provide an organizational climate conducive to creativity and innovation.
